El Porto Surf Shop is the #1 Surf Rental Shop in Los Angeles, CA

El Porto Surf Shop is the #1 Surf Rental Shop in Los Angeles, California and Mainland USA - Life Is Beautiful

Our Mission

El Porto Surf Shop's mission is: be useful. El Porto Surf Shop accomplishes that by offering the most convenient hours, the most convenient location, the most stoked customer service, and the highest quality surf goods and services at the best value for surfers of El Porto, and all individuals wishing to surf in the Los Angeles area, everyday of the year (except Christmas). 

Staffed by local and friendly Porto Crew surfers, El Porto Surf Shop is stoked to welcome individuals from nearby and all over the world to our surf community. El Porto Surf Shop provides all essentials for all willing persons to go surfing right now, all day, every day. 

Open 6:30 am to 6:30 pm, 7 days a week. El Porto Surf Shop closes at 1pm on Thanksgiving and is closed on Christmas Day.

Ideal for travelers, El Porto Surf Shop is 11 mins from Los Angeles International Airport (LAX), and an 800 ft walk from El Porto Beach - Los Angeles County's most reliable wave.

El Porto Surf Shop has relationships with all local lesson instructors, surf camps, and surf schools and are happy to connect you with them to get you surfing! Check out our surfboards by local shapers! 

El Porto Surf Shop is the #1 surfboard rental shop in Los Angeles, California & mainland USA, and the most local surf shop for all El Porto surfers. 

Integrity. Service. Winning Attitude. Convenience. Authenticity. Value. Independently & locally owned. 

Do you want to work at El Porto Surf Shop? Read below, then fill out application.

El Porto Surf Shop History

Owner, Woodrow Pack Landfair aka Packman Surfs The World purchased El Porto Surf Shop in 2017 and moved to El Porto from the east coast to surf everyday and keep the shop independently and locally owned. El Porto Surf Shop has been serving locals and world traveling surfers for 27 years, in the El Porto neighborhood directly above El Porto Beach. 

You can't kill El Porto

Originally called "Player's Surfboards" after the liquor store below, founders Mike Baron and Bruce Huff changed the name of the shop in 2008 to "El Porto Surfboards" in response to local officials changing the neighborhood's name from "El Porto" to "North Manhattan Beach."

More about El Porto neighborhood history...

Independently Owned by 'Local' 'World Traveling Surfer' Woodrow Pack Landfair - aka Packman Surfs The World

Woodrow Pack Landfair aka Packman Surfs The World is the owner of El Porto Surf Shop, as well as an adventurer, author, surfer, entrepreneur, and world-recognized connoisseur of cannabis and magic mushroomsPack is 14 countries deep on a quest to surf all 182 coastal nations of planet earth. The first 19 countries of that journey - the people met and philosophies learned along the way - are the subject of Pack's second book Here To Surf Vol. 1 in bookstores December 2024. His articles about surfing the world, and other matters, appear in the HighTides Journal print and online editions.